Brand Vocabulary List

Pull from this list of words when creating or revising your EMU program’s marketing materials. These words are consistent with our university’s current brand and are used widely in campus conversations, print brochures, on the website, and more.

General university description: EMU offers a Christian education like no other.

General

  • Christian college
  • liberal arts
  • peace(building)
  • sustainability
  • cross-cultural study, learning or understanding
  • service to others
  • faith
  • community
  • fellowship
  • core values
  • Anabaptist
  • Mennonite
  • Virginia
  • Shenandoah Valley
  • stewards or stewardship

Academics

  • in the field (learning)
  • on the job (learning)
  • internship
  • side-by-side research with PhD professors
  • professors who are mentors
  • pre-med
  • doctors
  • nursing
  • STEM
  • experience outside the classroom
  • education
  • teacher
  • social entrepeneurship
  • personal formation
  • cross-cultural component or requirement
  • study abroad
  • faith

Peacebuilding

  • peacebuilding
  • peace
  • justice
  • conflict transformation
  • conflict resolution
  • making peace
  • trauma healing

Sustainability

  • environmental science
  • environmental studies
  • creation care
  • green
  • sustainability
  • conservation
  • environmental justice
  • social justice
  • social sustainability
  • solar
  • LEED