Course Offerings for Spring 2012
MBA 610 Marketing Strategy and Research (3 SH)
Jan. 4-Apr. 25, 2012, 8-10 p.m. (Wednesdays)
Instructor: Poonam Sharma, Ph.D.
Provides an introduction to the principles and practices of marketing. Topics include marketing structure, channels of distribution, consumer behavior, pricing, advertising, industrial marketing, telemarketing and marketing research. Aspects of international marketing and service marketing are included. Consumer behavior topics include psychological, sociological and anthropological variables that influence consumer motivation and actions.
MBA 615 The Health Care Delivery System (3 SH)
Jan. 5-Apr. 26, 2012, Online
Instructor: David Cockley, Ph.D.
Gives the health care manager a broad overview of health care delivery within the United States, along with a brief perspective on the history of involvement in health care delivery by the Mennonite Church. The involvement of local, state, and federal agencies in the delivery of care, as well as its financing, will also be examined, along with an overview of the development of health policy. Technology’s impact on the health care environment both currently and in the future will be outlined along with an exploration of healthcare informatics. In addition, comparison to other nations’ health care systems will be made as well as projections for the future of the U.S. system.
MBA 628 Systems Approach to Organizational Behavior (3 SH)
Jan. 5-Apr. 26, 2012, 8-10 p.m.
Instructor: Jim Smucker, Ph.D.
Utilizing an experiential case study method, this course surveys the evolution of theory, practice, and research in the areas of organizational behavior. Learning
topics include motivation theory, group dynamics, leadership, decision-making, conflict transformation, emotional intelligence and communication. This course affirms a systemic perspective and approach to organizational behavior and the content is applicable to students in for-profit, not-for profit, church, and educational organizations.
MBA 611 Managerial Economics (3 SH)
Jan. 5-Apr. 26, 2012, 8-10 p.m.
Instructor: Chris Gingrich, Ph.D.
Analyzes household and business decisions using economic concepts. Microeconomic theory and quantitative methods are applied to managerial decisions regarding consumption, profits, and output. Emphasis is placed on computer spreadsheets as a decision tool.
MBA 626 Managing in a Complex Health Care Environment (3 SH)
Jan. 5-Apr. 26, 2012, Online
Instructor: Don Tyson
Focuses on the dynamics of leading the health care organization in times of rapid change and how that change can be used to leverage effective organizational performance. Continuous improvement and the use of data-driven decision-making and national benchmarking, along with the fostering of a high level of employee involvement will be emphasized, as well as the effective use of organizational accountability for performance. The effective partnering with governing boards will be identified. The use of the planning process as a tool for positioning the organization for effective performance along with a review of that performance using annual performance tools will be analyzed. The use of marketing to enhance the organization’s visibility in the community in which it serves will be outlined. The development of a workforce that is culturally competent and focused on the delivery of care that exceeds the expectations of a culturally diverse client base will be explored. The manager’s role in shaping the organization and self-management and its importance for effective leadership will be woven in as themes throughout the course.
MBA 631 Accounting for Managers (3 SH)
Jan. 5-Apr. 26, 2012, 6-8 p.m.
Instructor: Ron Stoltzfus, Ph.D.
Provides an overview of the methods of managerial accounting, with emphasis on accounting information contained in reports to management. The functions of planning, decision making and control are studied as accounting data are reported through the firm’s information system and in special analysis.