Travis Pettit

Travis Pettit

Office Phone: (540) 432-4027


Main Campus, Harrisonburg

Office Location: CC 107E

Office Hours: 8:00AM-4:00PM

Dir of Admissions & Marketing

Graduate Dean

“My experiences as a university administrator, adjunct faculty, and adult learner have fueled my passion to promote continuing education and help students—particularly adult and non-traditional populations—achieve their goals.”

Travis first came to EMU in 2007 as a student in the Adult Degree Completion Program (ADCP). After earning his Bachelor of Science in management and organizational development (2008), Travis left a banking career of ten years to serve as the ADCP’s admissions and marketing representative.

Travis went on to earn his MBA at EMU (2011) and, in the years to follow, expanded his role to include marketing consultation for various graduate and professional programs including the MBA, MAOL, and MSN. This experience led to his current role as director of admissions and marketing for all graduate, adult, and seminary programs.

With the start of the 2016-17 academic year, Travis began teaching Principles of Marketing for the Department of Business and Economics and continues in this role to date. Travis is a native of Page County, Virginia and currently lives in Harrisonburg with his husband, Jeff, a deputy clerk for the Harrisonburg-Rockingham Circuit Court.


A.A.S., Blue Ridge Community College (2007)
B.S., Eastern Mennonite University (2008)
M.B.A., Eastern Mennonite University (2011)

Church, Community and Professional Service

Emmanuel Episcopal Church, Harrisonburg, VA

Professional Memberships

Virginia Adult Degree Completion Administrator’s Network (VADCAN)

Courses Taught

MKTG 301: Principles of Marketing (Fall 2016-Spring 2017)
MOD 350: Organizations & Environments (Spring 2016)

EMU Service

EMU Graduate Council, 2017-Present

EMU Enrollment and Marketing Committee, 2017-Present

EMU “Everywhere” Committee, 2015-Present
Our charge is to develop a brand identity and web presence for on-line courses/programs offered at EMU for local and international markets to reflect growing global Mennonite and Anabaptist communities. The committee is comprised of marketing personnel and administrators from the academic departments who currently offer online courses.

EMU ADCP Curriculum Revitalization Taskforce, 2014-Present
This taskforce explores opportunities for the Adult Degree Completion Program to adapt to changes in the workforce and society to better meet the needs of workers and employers by updating our current management major to include an emphasis on leadership and organizational management, conflict transformation, communications technology, critical thinking, and collaboration. Ancillary goals include the addition of new programs and majors, partnerships with local community colleges to offer degree completion pathways for vocational and professional programs, and changes to program delivery methods (i.e. online, hybrid, or in-seat). The taskforce is comprised of EMU faculty, local employers, economic development authorities, members of local government, and community college administrators.

EMU Organizational Leadership Studies (OLS) Marketing Committee, 2013-Present
Organizational Leadership Studies is an umbrella structure that encompasses the MBA and MA in Organizational Leadership (MAOL) programs at EMU. As the marketing representative for the MAOL, I participate in this committee along with the MAOL director, MBA director, and the Ass’t Director of Marketing for EMU. Our purpose is to design, implement, and coordinate marketing strategies for the MBA and MAOL programs. Our efforts include public radio and print advertising, earned media, and utilizing EMU undergraduate alumni networks for open houses.

EMU MA in Organizational Leadership Program Development Taskforce, 2012-13
This committee was established to explore, design, and implement a new Master of Arts in Organizational Leadership at EMU in response to a growing demand for leadership development studies and to diversify the graduate school portfolio. As secretary of this committee, I was charged with recording and supporting the efforts of this group, which included area business leaders, university administrators and faculty, and EMU alumni. The MA in Organizational Leadership program successfully launched in fall 2014 and is one of the fastest growing programs at EMU.

Printable Curriculum Vitae