University Email Campaigns
At EMU we utilize Campaign Monitor, an affordable and well-known email campaign management tool. EMU marketing staff members provide:
- Program-specific graphic templates designed using best practices
- Brief training on the Campaign Monitor interface
- A user guide for your communication efforts
- Technical support for problems encountered within the management tool
We ask EMU program staff to work with the office of alumni and parent engagement on creation of the list of recipients. We prefer program staff to manage their own lists.
EMU marketing staff members maintain a “10,000 foot” view of all email communications in order to continue to maximize the EMU brand.
Email Campaign Resources
- Email campaign best practices (PDF)
- Tips for high performing emails from Campaign Monitor
- Guide for email campaign reporting from Campaign Monitor