Marketing and Communications
Andrea Schrock Wenger graduated from EMU in 1986 with a bachelor of arts in English and a minor in journalism. She was privileged to participate in one of EMU’s first cross-cultural semesters in the Middle East in 1984.
Andrea worked for the international aid and development organization, Mennonite Central Committee, for the next 13 years, first in Akron, Pa., and then in Whitesburg, Ky., as program coordinator. In Akron, her responsibilities for MCC included writer/editor in the communications department, and assistant director of young adult programs. The roles afforded opportunity to visit MCC programming in Europe, southern Africa, Central America, the Caribbean, Canada and across the United States.
From 2000 to 2003 Andrea was content manager for EMU’s website. She then worked as a planning analyst for Rockingham Memorial Hospital in Harrisonburg in strategic planning and new business development. She returned to EMU in 2006 as director of marketing and communications, where she gives oversight to a team of eight staff members who tell the story of EMU.
Marcy has worked in digital content management and web strategy since 1999. After two years spent as a staff writer for a Pittsburgh, Pa. newspaper, she shifted to online writing and subsequently, to content management of websites, eventually managing commercial site content for several corporations in Miami, Florida before she began work in EMU’s marketing department in 2004 as university content creator and editor. In 2006 her role expanded to web content manager, and in 2011 to web content manager and strategist. Gineris lives in scenic Shenandoah County with her family.
Caleb Hochstetler is the web designer and analyst for the marketing and communications department at EMU. He is originally from Souderton, PA, but moved to Harrisonburg shortly after graduation from Goshen College in 2009. There Caleb graduated with dual bachelor’s degrees in Informatics and Biology. Currently, he is taking classes in EMU’s MBA program with a focus in nonprofit leadership, in which planned graduated in August of 2016.
Lauren Jefferson is Editor-In-Chief within the Marketing and Communications Department. She supervises the production of Crossroads alumni magazine and Peacebuilder, the magazine of the Center for Justice and Peacebuilding, in addition to EMU news coverage and press releases.
Before joining EMU in March of 2015, Lauren was a freelance writer, journalist, newspaper editor and teacher. For six years, she was editor of three community weekly newspapers in the Shenandoah Valley. She has taught middle and high school English, reading and ESL, as well as adult ESL.
Lauren is completing a Master’s of Education in Cultural Diversity and Equity at James Madison University, with special interest in sport pedagogy, cultural competencies for coaches, and equitable opportunities for Limited English Proficient adolescents.
From 2013-15, Lauren was media relations director for the Valley Baseball League. She’s also worked for the last five years with the Rockingham County Baseball League, collecting more than 30 hours of oral histories from inductees into the RCBL Hall of Fame.
For 16 years, she has been a track and cross country coach with Harrisonburg City Public Schools, holding a USATF Level I Coaching Certification. A former competitive distance runner, she now tries to complete an embarrassingly low amount of weekly mileage.
A native of California and an avid traveler, she lives in Rockingham County with her husband.
Joshua Lyons is a recent graduate of James Madison University, with a BS degree in Computer Science. He grew up in Madison, VA, living there until 2012 when he moved to the Shenandoah Valley to pursue his education. Joshua and his wife, Katherine, currently reside in Harrisonburg.
Through his education and professional experience in digital media, Jon has developed a wide range of marketing and communications skills, including graphic design, photography, video production, animation, audio production, branding, and illustration. As the brand identity manager for EMU he oversees and develops all the visual elements that represent EMU’s brand, including print materials, websites, logos, colors, fonts, graphics, and signage. He is also the primary designer and photographer for EMU’s alumni magazine, Crossroads, and Peacebuilder magazine for the Center for Justice and Peacebuilding. Jon graduated from EMU in 2007. He worked as a print designer, web designer, illustrator, videographer, and photographer for several companies in Harrisonburg, before starting at EMU in March 2008. Outside of work his interests include design, music, photography, art, illustration, food and cooking.
B.s. in Art and Digital Media, Eastern Mennonite University.
Honors and Awards
- Award of Excellence, overall website design and implementation, 2011-12 Council for the Advancement and Support of Education (CASE) District III awards
- Special Merit Award, World Wide Web home page design and implementation, 2011-12 Council for the Advancement and Support of Education (CASE) District III awards
- National Wildlife Federation, Chill Out: Climate Action on Campus competition, first place in Campus Action category for Going Green in Royal Blue video, 2010
- Johnson Controls, Campus Green Scene, grand prize winner in private colleges category for EMU’s Green Scene video, 2010
Committees and task forces
- Young Alumni Task Force
- EMU brand id revitalization design team
College Communicators Association member
Professional Conferences Attended
Anabaptist Communicators conference, 2011