Logo Usage - Common Mistakes

Changing the color: Use of colors other than those in the prepared logos and seal is prohibited, as is the turning of a color image into grayscale.

Cropping out extra white space: Do not crop any of the images. Correct spacing has already been addressed in the official versions available for download.

Altering proportions: It is critical that the proportions of the logo and seal remain constant. If you need to change the size, be sure to do it by clicking and dragging on one of the four corners of the artwork, not by the border only. These are examples of distorted artwork:

Rotating or Manipulating the images: Reversing the logo (white lettering on a dark background) requires a specific logo -- it is NOT acheived by just applying white to the standard logo (in the sunburst, the sun should always be white).

Using only pieces of the logo or seal: Please use the logos and seal as a whole. For example, the sunburst element of the logo should never be used alone, and must always accompany the wordmark.

Overprinting: No type or graphic elements should overprint the logo or seal.

Combining with other graphics: Neither the logo nor seal should not be combined with other graphics to create another logo or mark.

 

Please visit the download area to obtain the correct logo or seal for your publication. Be sure you have reviewed the visual identity standards.

 

 

If you have questions about logo use or the EMU visual identity, e-mail or call our office at (540) 432-4634.