Graphic Standards for Stationery and Forms
Every print piece plays an important role in building the image program. Stationery materials are a primary vehicle used to communicate with constituents and the general public.
Stationery includes letterheads, envelopes, business cards and labels. Administrative forms, applications, invoices and checks are also building blocks in the image program.
This section of the web site describes the method of creating a family look to all stationery materials and forms. The structure provides for the presentation of information in a clear, consistent and organized manner while reinforcing the corporate identity program through a distinctive and professional appearance.
The accompanying layouts provide guidelines for placement
of the logo, address and line placement of different
departments or organizations within the institution.
1. Address Blocks
The address block placement aligns with the flush left
placement of the type in the signature, along the vertical
axis, as demonstrated in the illustration to the right.
Unless specified otherwise, all address blocks should be typeset in accordance with the following specifications:
- the address block is set in Helvetica light, 9 pt. type on 11 pts. leading.
- when properly scaled, the two lines of the address should be the same height as the upper case cap height (e.g., the U in University).
- due to postal regulations, address blocks on #10 envelopes are set in a single line.
2. Letterhead
This letterhead format (see example in PDF format) is intended for all university and affiliated group correspondence. Typing margins left and right are 1.25". The placement of the dateline is 2.25" from the top of the page. The bottom margin should be a minimum of 1.25".
All official university letterheads are specified with the two-color version of the signature, accompanying typography is specified in the EM gray. Letter format recommendations are specified in the text of the sample letter.
Second sheets are blank sheets that match the stock of the letterhead. Alignments on second sheets follow the same guides and margins for standard letterhead. Address blocks and personalizations follow the guidelines provided on the individual layouts.
On certain applications, to be specified by the director of communications, letterhead artwork may be reproduced in the one-color version of the signature where both the signature and the accompanying type appear in the EM gray or EM blue. Specification for the signature placement and the address block should remain consistent.
3. Envelopes
All official university letterheads are specified with the two-color version of the signature. The accompanying typography is specified in the EM gray. On certain applications, to be specified by the director of communications, envelope artwork may be reproduced in a single-color version of the signature, where both the signature and the accompanying type appear in the specified gray #431. (See PDF example.)
4. Business Cards
Business cards use a 1.5" signature, which is the minimum size allowed. All business cards are specified with the two-color version of the signature. (See PDF example.)
5. Mailing Labels and Oversized Envelopes
Oversized envelopes and labels are available in many styles. The PDF example shows the preferred placement of the signature and address block positioning for labels and envelopes. The preferred treatment for both envelopes and mailing labels is the two-color version of the logo. Certain applications may utilize the one-color version of the signature in the specified EM gray, or EM blue or black (as specified by the Office of Communications). Do not use preprinted mailing labels on a printed envelope.
6. Forms and Other Applications
Forms and other printed materials are an important part of the graphic standards program and should follow the specified guidelines. Treatment of the signature in terms of color, placement, size and accompanying address block should follow graphic standard guidelines. Follow the recommended type specifications in origination of artwork. The PDF examples show formats developed for press releases and memos. These examples provide guidelines for other forms to follow.
