Marketing and Communications Office

Our expert staff members work with every department and program on campus to provide strategic direction and support in marketing efforts in web, print, photography, social media, publications, and more.

Relationships with communications staff in programs such as the seminary, CJP, athletics, and MA in counseling enable targeted marketing to key audiences. Student interns and work study students are part of the effort, honing their design, photography and videography skills through work with the department each semester.

Basic and advanced web training

We’ve made it as easy as possible to maintain department web pages on our award-winning website. Web training is now offered on two levels each semester during staff development sessions:

  • Basic: after a brief training, you’ll be able to update your program’s online information like event dates, specific text, important links, etc.
  • Advanced: comprehensive training for editors who make advanced site changes like feature boxes, image uploads, page creation, etc.

Each campus program should have at least one staff member trained to perform basic information updates, per marketing’s web editing guidelines. Training includes a review of the marketing department’s project intake system and standard deadlines.

  • share the EMU story with prospective students, alumni and donors
  • help gain recognition for the strengths of the university
  • build new support for the university’s mission
  • relay information to local and national media, as well as the church press
  • present a consistent brand image for all programs of the university both visually and verbally. (See the editorial style guide)